"My biggest takeaway from Wasserman’s acquisition of CSM Sport & Entertainment is that it immediately gives it enhanced global reach and expertise. In this week’s SBJ Forum, Publisher and Executive Editor Abe Madkour shares his thoughts on Wasserman's acquisition of CSM Sport & Entertainment, which has been one of the most talked about stories in agency circles for the last week. Forum: Wasserman extends reach with CSM Sport & Entertainment deal One of the requests in the letter was for Woods to be added to the board. The Washington Post reported that the moves came just a day after Woods and 40 other players sent a letter to the Tour and PGA Tour Commissioner Jay Monahan demanding more say in the future. The framework agreement with the PIF was notably put in place largely in secrecy and with little to no player input. As part of the transparency agreement, the Tour said it would amend the policy board's governing documents so no major decisions could be made without the approval of the player directors. Woods' addition to the board comes as a player director. The PGA Tour made another effort to mend relations with players following the fallout from the framework agreement with Saudi Arabia's PIF, announcing new transparency measures and also adding Tiger Woods to its Policy Board, reports SBJ's Josh Carpenter. PGA Tour adds Woods to policy board, reaches out to players Heavy hitters in this year's class for the Sports Broadcasting Hall of Fame.The Dodgers look to drive non-baseball revenue at their ballpark.Manchester United gets over $1 billion with latest Adidas deal.Under Armour and Notre Dame extend their deal for another decade.The one-year anniversary for Brett Yormark at the Big 12.Cable sports networks continuing to see lower subscriber numbers.In this morning's Buzzcast, SBJ’s Abe Madkour starts August giving perspective on:
Viewership up for NFL's 'Back Together Saturday'.Op-ed: Sports and security - a new cross-domain playbook.Cord-cutting continues with cable sports networks.Blues launch music-themed marketing effort.Nickelodeon to host first-ever alternate Super Bowl telecast.Forum: Wasserman extends reach with CSM Sport & Entertainment deal.SBJ’s Josh Carpenter reports on how this and other moves are an attempt to heal the PIF rift. Tonight in Unpacks: As the PGA Tour begins to repair the relationship with its disgruntled players, it’s adding one of the most important voices in golf to its policy board - Tiger Woods.
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